If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google's products, which can't hurt your discoverability. Company blogs have been proven again and again to do wonders for businesses. Among other …

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Copy what works but don't follow the crowd: Find a good stream that isn't overfished …