What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Although the content-type meta tag may …

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. The best part about analytics is, you can use them …

Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help you achieve more authority-as well as earning you more visibility on other outlets. By creating content and undertaking technical optimisation which works to make your domain more attractive to …

Organizations cannot always predict consumer reactions, especially now with social media. When you have business partners that you already refer people to, it makes it easier to acquire back links, because you already have a desire to see each other succeed. What is the response rate for results based on …

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google's products, which can't hurt your discoverability. Company blogs have been proven again and again to do wonders for businesses. Among other …

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Copy what works but don't follow the crowd: Find a good stream that isn't overfished …