Website and design considerations around Google SERPs

Each system is different, so I can't go into detail about how each works (though I look at Google webmaster account in a bit more detail later in this article). As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to …

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More importance is given to bread crumbs

Stay away from (Flash) splash screens. A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. Everyone should feel safe and supported to talk about …

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