Analyse your existing meta tags

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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What are the merits of web 2.0 on today's web?

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. It is important to inspire confidence, the confidence that your result is something that will satisfy their user …

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Top trends in offsite SEO to watch

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. You can create a guide on how to start a blog or a …

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