Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Link signals tend to decay over time. Sites that were once …

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Users can't get enough of content that sparks emotion. Fun stories, interesting anecdotes, tragic accounts, controversial topics - all of these are among …

Company leaders decide whether to fight for the position through strong advertising or seek an alternate position. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an …

If you clicked on a search result and did nothing but wait, you'd grow impatient with Google and move on to the next search engine. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. For example, a hack practice could …

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. As a p Google is now extremely advanced and answers around 15 percent of …