A sitemap (with which you may well be familiar) is an HTML page containing
an ordered list of all the pages on your site (or, for a large site,
at least the most important pages). Copy what works but don't follow the
crowd: Find a good stream that isn't overfished; stand where the current
runs strongest; and use the right bait. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Have you seen these wonderful antique wooden rocking horses ? Its like looking for a place to find the best organic local groceries . Getting BT leased lines used to be the only option in the UK but now there are other options for what is a leased line . A simple search on Google for York will give you what you need. Did you know that Beverley Grammar school is the oldest in England? A bidet in a shower - thats just what the Geberit Aquaclean is. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to.
Numerous ideas for scraping
Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Include the right rich snippets, Do your homework! The primary resources are all available here. Its as simple as your ABC's don't add schema.org markup just to inform Google about all the other stuff you do. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links.
Avoid filling the description with only keywords - think about user generated content too
Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Google's mission is to the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for.
Don't focus too hard on quality to gain ranking in the organic SERPs
Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. To accomplish this, you can use the old technique of URL rewriting. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that's why they have introduced and pushing for the implementation of accelerated mobile pages. Gaz Hall, a Technical SEO from the UK, said: "If you don't know what you're aiming towards, who you're targeting or why you're doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal."
Provide value information rooted in your initial strategy and use nofollow links as part of this
Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. What A great example that I like to use is New Media Now. this means for you is you need to truly understand your industry and who is killing it. BUT it depends on whether that result satisfies their intent and what they really are searching for. The best way to cure this kind of rut is to practice your ABCs on a daily, weekly, or monthly (for some industries) basis.