Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. It is important to inspire confidence, the confidence that your result is something that will satisfy their user …

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google's products, which can't hurt your discoverability. Company blogs have been proven again and again to do wonders for businesses. Among other …

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Users can't get enough of content that sparks emotion. Fun stories, interesting anecdotes, tragic accounts, controversial topics - all of these are among …

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google …

When someone mentions search engines, do you automatically assume they're talking about Google? In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a …

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Copy what works but don't follow the crowd: Find a good stream that isn't overfished …

Company leaders decide whether to fight for the position through strong advertising or seek an alternate position. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an …

Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. There's a common misconception that the more pages you have targeting a keyword, the better you'll rank for that keyword. The completion rate for …

If you clicked on a search result and did nothing but wait, you'd grow impatient with Google and move on to the next search engine. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. For example, a hack practice could …

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Make …

If you're like most website owners, at one time or another, you've asked if your website really needs SEO. It's a fair question, but one I can quickly dismiss. Make sure your website loads as quickly as possible and you'll ensure your blog ranks higher in search engines and your …

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Google, the top search engine--and the one to …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Understanding at all …

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. There's a clear correlation between fast load times and high search engine visibility …

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. As a p Google is now extremely advanced and answers around 15 percent of …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. As consumers develop a stronger sense of brand parity, wherein consumers perceive no real differences in product or …

Utilizing third-party software allows you to focus more on your business requirements. Search Engine Optimization is true scientific method that works. House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). I asked …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Sites that promote "thin," low-value content run …

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. You can create a guide on how to start a blog or a …